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SQUARE: ACTIVATING ECONOMIC EMPOWERMENT

We were hired to create a strategy around their overall experiential marketing program, as well as deliver excellence in creativity and production on specific activations.

Square Partners deliver over $300M in revenues per year, and the original brief was to have an
event to both inform and celebrate the top 50 partners to Square, in the same mold Apple do the Worldwide Developers Conference, Shopify have Unite, and Microsoft have Engage.

It was apparent early on, that there was a far bigger opportunity to deliver value through building an actual partnership brand, and that a single event should be the starting point of a wider initiative which would be ongoing and include a philosophy/culture, Partner Hub, visual identity, brand film.