Represent is a not-for-profit chaired by Kweku Mandela, the grandson of Nelson Mandela. The organisation's goal is to shift culture by making pressing humanitarian issues relevant to a digital and experience-driven generation.

#DANCELIKEMANDELA was the launch campaign, 

a global dance event bringing together music collectives, activists, and people worldwide on Nelson Mandela's 100th birthday to positively engage their communities. We were tasked with creating a brand identity, digital campaign and brand activation plan to help launch Represent 
 and attract an army volunteers and future activists.